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                                                                                                                                                                          1. 智慧社区APP开发的商业价值


                                                                                                                                                                            智慧社区APP开发在运营模式的选择上选择从服务客户的角度上出发,培养用户的习惯,让客户主动接受营销推广,其次是从APP开发功能架构的设计上,从用户角度出发打造智慧社区。 在智慧社区APP开发中,对于企业来说,其更加注重产品本身具备的商业价值,也就是其希望开发出来的智慧社区APP能够为其带来更多盈利。为此在通过为客户提供集物业服务、信息发布、邻里交流互动、增值服务、社区周边商家为一体,实现将传统物业再升级,借助移动互联网技术开启智慧时代。

                                                                                                                                                                            智慧社区APP开发如何更具商业价值

                                                                                                                                                                            智慧社区APP开发商业路上且慢且小心

                                                                                                                                                                            智慧社区的前景看似很美,但是在挖掘其自身的商业本质上,却成为很多运营商的痛点。对用户来说,如果企业一开始就着急进行盈利,容易导致用户的反感,因为如果推广方式操作错误,则会与社区平台服务宗旨背道而驰,对于用户的维护、运营不利。

                                                                                                                                                                            为此运营人员需要用心经营客户关系,才能够一点点解除用户的防备,特别是物业与业主之间需要需要建立平等、和谐的关系。如在初期阶段建设好圈子之间的友好互动,建立好吐槽平台,针对用户需求和不满进行分析和改善;其次也可以尝试发展线下互动,培养居民使用习惯,在其产生需求的时候,实时推出自己的服务。

                                                                                                                                                                            因为智慧社区APP开发的初衷,是在建立和谐社区,打造无缝平台的基础上,减少不必要时间、人工成本的浪费,从而实现业主、物业、小区周边商家和第三方平台开发者“四赢”的局面。为此其未来的赢利点可能还是在家政服务、家居防盗等智慧性家居服务上。

                                                                                                                                                                            智慧社区APP开发如何提升商业价值

                                                                                                                                                                            贴身的物业管家:小区公告、线上缴费、家政服务、报修投诉、快递代收、管道疏通、废品回收一网打尽。

                                                                                                                                                                            专享周边商家优惠:便利超市、团购、线上订餐、商家优惠活动。

                                                                                                                                                                            邻里之间共建圈子:小区论坛、兴趣活动、拼车、闲置住房和物品交易、邻里之间共建社区生活圈。

                                                                                                                                                                            尊享个人专属特权:用户可以发布个人动态、交友聊天、发起活动、评论、吐槽等。

                                                                                                                                                                            以上由小编为您整理!





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