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                                                                                                                                                                          1. 网络营销工具哪个最好?



                                                                                                                                                                            网络营销工具之网站建设是企业最基本的网络营销工具

                                                                                                                                                                            一、网站建设是网络营销的工具

                                                                                                                                                                            企业网络营销的基础工具是企业网站,是实现企业网络营销其它功能的前提。企业网站可信度是网站浏览者(消费者)是否会产生进一步行为的评判依据之一,会对其购买决策产生很大的影响。目前,国内外关于企业网站可信度的研究成果还不是很丰富,关于企业网站可信度评价方面的研究还处于刚起步阶段。

                                                                                                                                                                            二、网站建设是电商时代的选择

                                                                                                                                                                            互联网时代的发展让电子商务得以崛起,也让许多企业看到了电商行业的巨大市场,因此建设独立的企业网站就成了必然选择。企业要开展电子商务活动,势必要通过网络来进行,那么网站就成了这样一个平台。

                                                                                                                                                                            自20世纪90年代以来,在全球范围内,电子商务发展空前繁荣,通过互联网进行交易已成为潮流,电子商务交易额成倍增长。越来越多的企业开始采用这种新的商务模式,竞相在Internet上构建起自己的网站,从事商务活动,以期提高企业的市场适应能力和竞争实力。然而,企业网站的质量不容乐观,并没有充分发挥出企业网站应有的价值。电子商务本质上就是信任经济。

                                                                                                                                                                            传统企业在现如今的信息发展飞速时代,如果还是墨守陈规,不做任何改变的话,那么将会遭到时代的淘汰。企业建设网站不光是顺应时代潮流发展的选择,更是利于企业长久发展的必然选择。

                                                                                                                                                                            以下是网络营销常用的工具

                                                                                                                                                                            网络营销工具:


                                                                                                                                                                            1、 企业网站

                                                                                                                                                                            特点:企业网站具有自主性和灵活性;是主动性与被动性的矛盾同一体;它的功能需要通过其他网络营销手段才能体现出来;企业网站的功能具有相对稳定性;它是其他网络营销手段和方法的基础。

                                                                                                                                                                            适用的营销功能:品牌形象;产品/服务展示;信息发布;顾客服务;顾客关系;网上调查;资源合作;网上销售。

                                                                                                                                                                            2、 搜索引擎

                                                                                                                                                                            特点:支持全文检索;支持目录式分类结构;能区分搜索结果的相关性;检索方法多样性、查找手段完备。

                                                                                                                                                                            适用的营销目的:被搜索引擎收录;在搜索结果中排名靠前;增加用户的点击率;将浏览者转化为潜在顾客。

                                                                                                                                                                            3、 电子邮件

                                                                                                                                                                            作为营销的一种形式,电子邮件营销成本低廉,由于它排除了新闻文字干扰,并具有针对性强、投递准确、受众广,信息攻势猛烈、免费阅读等优势。

                                                                                                                                                                            电子邮件对于营销的作用:企业品牌形象;在线顾客服务;会员通讯与电子刊物;电子邮件广告;网站推广;收集市场信息;在线市场调查;

                                                                                                                                                                            4、 博客

                                                                                                                                                                            博客的特点:博客是一个信息发布和传递的工具;与企业网站相比,博客文章的内容题材和发布方式更为灵活;与门户网站发布广告和新闻相比,博客传播具有更大的自主性,并且无需直接费用;与供求信息平台的信息发布方式相比,博客的信息量更大,表现形式灵活,而且完全可以用中立的观点来对自己的企业和产品进行推广;与论坛营销的信息发布方式相比,博客文章显得更正式,可信度更高;

                                                                                                                                                                            博客营销的作用:博客可以直接带来潜在用户;降低网站推广费用;博客文章内容为用户通过搜索引擎获取信息提供了机会;可以方便地增加企业网站的链接数量;可以实现更低的成本对读者行为进行研究;博客是建立权威网站品牌效应的理想途径之一。

                                                                                                                                                                            5、 RSS

                                                                                                                                                                            特点:来源多样的个性化“聚合”特性;信息发布的时效、低成本特性;无“垃圾”信息、便利的本地内容管理特性。

                                                                                                                                                                            6、 即时信息

                                                                                                                                                                            网络营销作用:实时交流增进顾客关系;在线顾客服务;在线销售中的导购服务;网络广告媒体;病毒性营销信息传播工具。

                                                                                                                                                                            7、网络实名

                                                                                                                                                                            网络营销作用:代替网址,在地址栏输入网络实名便可准确直达企业网站;在中国各大门户网站的搜索引擎中脱颖而出;中国电信各地近200家信息港、热线网站都采用了实名技术,在搜索框中查找企业、产品时,拥有实名的企业将被方便地找到。

                                                                                                                                                                            8、电子书

                                                                                                                                                                            网络营销作用:信息完整并且可以长期保存;可以离线阅读;便以继续传播;销售形势灵活;营销效果可以测量。

                                                                                                                                                                            9、视频营销

                                                                                                                                                                            网络营销作用:内容的真实性,带动性,可以在大多视频网站投稿,可以借助大型视频网站带动品牌曝光率。

                                                                                                                                                                            10、图片营销

                                                                                                                                                                            网络营销作用:长期有用,成本低,操作简便。






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